Identifying Political Deepfakes 
in Social Media using AI

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Our cause

The cost of creating and distributing deepfakes has plunged sharply during one of the most important political elections in history.

AI-based forgery will grow explosively due to the increased availability of generative AI and associated tools that facilitate manipulating and forging video, audio, images, and text.

Deepfakes

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Featured

An A.I. Researcher Takes On Election Deepfakes

The New York Times

April 2, 2024

Oren Etzioni was once an optimist about artificial intelligence. Now, his nonprofit, TrueMedia.org, is offering tools for fighting A.I.-manipulated content.

OUR SOLUTION

A tool detects deepfakes in social media

TrueMedia.org is a free-use product that allows critical election audiences from around the world to quickly and effectively detect deepfakes

Industry-leading accuracy

Our in-house data scientists continuously improve our baseline of approximately 90% accuracy

Aggregates analysis from dozens of detectors

We combines the power of multiple deepfake detectors from industry and academia to ensure more accurate results

Donate to the cause

The Team

Oren Etzioni

Founder

Dr. Oren Etzioni is the founder of TrueMedia.Org, a non-profit fighting political deepfakes. He was the Founding Chief Executive Officer at the Allen Institute for AI (AI2), having served as CEO from its inception in 2013 until late 2022.

He is Professor Emeritus at the University of Washington where he helped to pioneer meta-search, online comparison shopping, machine reading, and open information extraction. He has authored several award-winning technical papers, achieving an H-index of 100 (100 technical papers each cited over 100 times).

Finally, he is a technical director of the AI2 Incubator and a Venture Partner at Madrona. He has founded several companies including Farecast (acquired by Microsoft).

James Allard

Operations

Kathy Thrailkill

Operations

Michael Bayne

Engineering

Aerin Kim

Engineering

Steve Geluso

Engineering

Molly Norris Walker

Product + Design

Arthur Min

Partnerships

Oren Zamir

Research

Garrett Camp

Advisor

Vitor Lourenco

Advisor

Non-profit,
non-partisan, free.

Found any political deepfake content?

Submit political deepfake examples

The Scientific Advisory Board

Renee DiResta

Research Manager, Stanford Internet Observatory at Stanford University

Darrell M. West

Senior Fellow, Center for Technology Innovation, Douglas Dillon Chair in Governmental Studies

Kate Starbird

University of Washington Professor and Co-Founder of the Center for an Informed Public

Jevin West

University of Washington Associate Professor and Director of the Center for an Informed Public

Siwei Lyu

SUNY at Buffalo Professor, Director Media Forensic Lab, Center for Information Integrity

Wael AbdAlmageed

Clemson University Professor, Founding Director USC Visual Intelligence and Multimedia Analytics Lab

News

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Identifying Political Deepfakes in Social Media Using AI

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2024 US Presidential Election

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Our cause

The cost of creating and distributing deepfakes has plunged sharply during one of the most important political elections in history.

AI-based forgery will grow explosively due to the increased availability of generative AI and associated tools that facilitate manipulating and forging video, audio, images, and text.

The Problem

Notable Deepfakes

The Team

Oren Etzioni

Founder

Dr. Oren Etzioni is the founder of TrueMedia.Org, a non-profit fighting political deepfakes. He was the Founding Chief Executive Officer at the Allen Institute for AI (AI2), having served as CEO from its inception in 2013 until late 2022.

He is Professor Emeritus at the University of Washington where he helped to pioneer meta-search, online comparison shopping, machine reading, and open information extraction. He has authored several award-winning technical papers, achieving an H-index of 100 (100 technical papers each cited over 100 times).

Finally, he is a technical director of the AI2 Incubator and a Venture Partner at Madrona. He has founded several companies including Farecast (acquired by Microsoft).

James Allard

Operations

Kathy Thrailkill

Operations

Michael Bayne

Engineering

Aerin Kim

Engineering

Steve Geluso

Engineering

Molly Norris Walker

Product + Design

Arthur Min

Partnerships

Oren Zamir

Research

Garrett Camp

Advisor

Vitor Lourenco

Advisor

Non-profit,
non-partisan, free.

Found any political deepfake content?

Submit political deepfake examples

The Scientific Advisory Board

Renee DiResta

Research Manager, Stanford Internet Observatory at Stanford University

Darrell M. West

Senior Fellow, Center for Technology Innovation, Douglas Dillon Chair in Governmental Studies

Kate Starbird

University of Washington Professor and Co-Founder of the Center for an Informed Public

Jevin West

University of Washington Associate Professor and Director of the Center for an Informed Public

Siwei Lyu

SUNY at Buffalo Professor, Director Media Forensic Lab, Center for Information Integrity

Wael AbdAlmageed

Clemson University Professor, Founding Director USC Visual Intelligence and Multimedia Analytics Lab

News