Our cause

The cost of creating and distributing deepfakes has plunged sharply during one of the most important political elections in history.

AI-based forgery will grow explosively due to the increased availability of generative AI and associated tools that facilitate manipulating and forging video, audio, images, and text.

Deepfakes

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The Team

Oren Etzioni

Founder

Dr. Oren Etzioni is the founder of TrueMedia.Org, a non-profit fighting political deepfakes. He was the Founding Chief Executive Officer at the Allen Institute for AI (AI2), having served as CEO from its inception in 2013 until late 2022.

He is Professor Emeritus at the University of Washington where he helped to pioneer meta-search, online comparison shopping, machine reading, and open information extraction. He has authored several award-winning technical papers, achieving an H-index of 100 (100 technical papers each cited over 100 times).

Finally, he is a technical director of the AI2 Incubator and a Venture Partner at Madrona. He has founded several companies including Farecast (acquired by Microsoft).

James Allard

Operations

Kathy Thrailkill

Operations

Michael Bayne

Engineering

Aerin Kim

Engineering

Steve Geluso

Engineering

Molly Norris Walker

Product + Design

Arthur Min

Partnerships

Oren Zamir

Research

Garrett Camp

Advisor

Vitor Lourenco

Advisor

Non-profit,
non-partisan, free.

Found any political deepfake content?

Submit political deepfake examples

The Scientific Advisory Board

Renee DiResta

Research Manager, Stanford Internet Observatory at Stanford University

Darrell M. West

Senior Fellow, Center for Technology Innovation, Douglas Dillon Chair in Governmental Studies

Kate Starbird

University of Washington Professor and Co-Founder of the Center for an Informed Public

Jevin West

University of Washington Associate Professor and Director of the Center for an Informed Public

Siwei Lyu

SUNY at Buffalo Professor, Director Media Forensic Lab, Center for Information Integrity

Wael AbdAlmageed

Clemson University Professor, Founding Director USC Visual Intelligence and Multimedia Analytics Lab

News

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Identifying Political Deepfakes in Social Media Using AI

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2024 US Presidential Election

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Our cause

The cost of creating and distributing deepfakes has plunged sharply during one of the most important political elections in history.

AI-based forgery will grow explosively due to the increased availability of generative AI and associated tools that facilitate manipulating and forging video, audio, images, and text.

The Problem

Notable Deepfakes

The Team

Oren Etzioni

Founder

Dr. Oren Etzioni is the founder of TrueMedia.Org, a non-profit fighting political deepfakes. He was the Founding Chief Executive Officer at the Allen Institute for AI (AI2), having served as CEO from its inception in 2013 until late 2022.

He is Professor Emeritus at the University of Washington where he helped to pioneer meta-search, online comparison shopping, machine reading, and open information extraction. He has authored several award-winning technical papers, achieving an H-index of 100 (100 technical papers each cited over 100 times).

Finally, he is a technical director of the AI2 Incubator and a Venture Partner at Madrona. He has founded several companies including Farecast (acquired by Microsoft).

James Allard

Operations

Kathy Thrailkill

Operations

Michael Bayne

Engineering

Aerin Kim

Engineering

Steve Geluso

Engineering

Molly Norris Walker

Product + Design

Arthur Min

Partnerships

Oren Zamir

Research

Garrett Camp

Advisor

Vitor Lourenco

Advisor

Non-profit,
non-partisan, free.

Found any political deepfake content?

Submit political deepfake examples

The Scientific Advisory Board

Renee DiResta

Research Manager, Stanford Internet Observatory at Stanford University

Darrell M. West

Senior Fellow, Center for Technology Innovation, Douglas Dillon Chair in Governmental Studies

Kate Starbird

University of Washington Professor and Co-Founder of the Center for an Informed Public

Jevin West

University of Washington Associate Professor and Director of the Center for an Informed Public

Siwei Lyu

SUNY at Buffalo Professor, Director Media Forensic Lab, Center for Information Integrity

Wael AbdAlmageed

Clemson University Professor, Founding Director USC Visual Intelligence and Multimedia Analytics Lab

News

TrueMedia is now at Georgetown University. Read more →
Updated June 22, 2026

Privacy Policy

Introduction

Georgetown University, TrueMedia.georgetown.edu or TrueMedia.org, (“We”) respects your privacy and is committed to protecting it through our compliance with this policy. This policy describes the types of information we may collect from you or that you may provide when you visit the Services (our “Services”) and our practices for collecting, using, maintaining, protecting, and disclosing that information.

This policy applies to information we collect:

  • In connection with our Services.

  • In email, text, and other electronic messages between you and our Services.

  • Via third-parties you authorize through your use of the Services.

It does not apply to information collected by:

  • Us offline or through any other means, including on any other services operated by Georgetown University or any third party (including our affiliates and subsidiaries); or 

  • Any third party (including our affiliates and subsidiaries), including through any application or content (including advertising) that may link to or be accessible from or through the Service. Ensuring that all persons who access the Service through your internet connection are aware of these Terms of Use and comply with them.

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Service. By accessing our sites or using our Services, you agree to this privacy policy. This policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of our sites or Services after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.

Children Under the Age of 18

Our Services are not intended for children under 18 years of age. No one under age 18 may provide any personal information to us or in connection with our Services. We do not knowingly collect personal information from children under 18. If you are under 18, do not use or provide any information to us through any of its features of the Services, register for Services, use any of the interactive or public comment features of the Services or otherwise provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 18, we will delete that information. If you believe we might have any information from or about a child under 18, please contact us at truemedia@georgetown.edu.

Information We Collect About You and How We Collect It

We collect several types of information from and about users of our Services, including information:

  • By which you may be personally identified, such as name, email address, , or any other identifier by which you may be contacted online or offline (“personal information”);

  • That is about you but individually does not identify you, such as your place of employment or profession; and/or

  • About your internet connection, the equipment you use to access our Service, and usage details.

We collect this information:

  • Directly from you when you provide it to us.

  • Automatically as you navigate through the site. Information collected automatically may include usage details, IP addresses, and information collected through cookies,web beacons, and other tracking technologies.

  • From third parties, for example, our partners.

Information We Collect Through Automation

As you navigate through and interact with our Service, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

  • Details of your visits to our Services, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Services.

  • Information about your computer and internet connection, including your IP address, operating system, and browser type.

The information we collect automatically may include personal information, or we may maintain it or associate it with personal information we collect in other ways or receive from third parties. It helps us to improve our Services and to deliver a better and more personalized service, including to help:

  • Estimate our audience size and usage patterns.

  • Store information about your preferences, allowing us to customize our Services according to your individual interests.

  • Speed up your searches.

  • Recognize you when you return to our Service.

  • Understand the type of media our audience uploads more often. 

The technologies we use for this automatic data collection may include:

  • Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Services. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Services. For information about managing your privacy and security settings for cookies, see Choices About How We Use and Disclose Your Information. 

  • Web Beacons. Pages of our Services may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Georgetown, for example, to count users who have visited those pages or and for other related Service statistics (for example, recording the popularity of certain Service content and verifying system and server integrity).

How We Use Your Information

We use information that we collect about you or that you provide to us, including any personal information:

  • To present our Service and its contents to you.

  • To provide you with information about Services, services that you request from us, including administrative notices or communications applicable to your use of the sites or Services.

  • To respond to your questions and comments and provide customer support.

  • To carry out our obligations, including compliance with our legal obligations and policies, and enforce our rights arising from any contracts entered into between you and us.

  • To notify you about changes to our Services.

  • To allow you to participate in interactive features on our Services.

  • To compute and share analytics about fake and false information. 

  • To operate, evaluate and improve our business, the Services, and any new services we may offer.

  • To improve and maintain the quality of the Site, including detecting security incidents and protecting against malicious, deceptive, illegal or fraudulent activities.

  • To analyze trends and statistics regarding visitors’ use of the site, Services, mobile applications, and social media assets.

  • To conduct research that advances our understanding of the types of poor quality information being shared, including what is shared, how pervasive it is, and how to reduce its spread. 

  • In any other way we may describe when you provide the information.

In processing your personal information in connection with the purposes set out in this policy, we may rely on one or more of the following legal bases, depending on the circumstances:

  • Consent: We may process your Personal Data where we have obtained your prior, expressed consent.

  • Contractual necessity: Where we need to perform any contract that you may enter with us.

  • Compliance with applicable Law: Where we need to comply with a legal obligation.

  • Legitimate interest: Where it is necessary for legitimate interests pursued by us or a third party and your interests and fundamental rights do not override those interests.

  • Vital interest: Where we need to protect the vital interests of any individual.

  • Public interest: Where it is needed in the public interest and in accordance with the law.

Disclosure of Your Information

We may disclose aggregated information about our users, and information that does not identify any individual, without restriction. We may disclose personal information that we collect or you provide as described in this privacy policy:

  • To our subsidiaries and affiliates.

  • To contractors, service providers, and other third parties we use to support our business and who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them.

  • To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of TrueMedia.Org’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by TrueMedia.Org about our Service users is among the assets transferred.

  • To fulfill the purpose for which you provide it. For example, if you give us an email address to use the “email a friend” feature of our Service, we will transmit the contents of that email and your email address to the recipients.

  • For any other purpose disclosed by us when you provide the information.

  • With your consent, when for purposes not previously disclosed or disclosed at the time personal information is provided or when required by law.

We may also disclose your personal information:

  • To comply with any court order, law, or legal process, including to respond to any government or regulatory request to our subsidiaries and affiliates.

  • To enforce or apply our terms of use.

  • If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Georgetown, TrueMedia.Org, our users, or others. This includes exchanging information with other companies and organizations for our security purposes or other legal or compliance purposes.

Accessing and Correcting Your Information

You can review and change your personal information by logging into the Services.

You may also send us an email attruemedia@georgetown.edu to request access to, correct, or delete any personal information that you have provided to us. We cannot delete your personal information except by also deleting your user account. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

If you delete your User Contributions from the Service, copies of your User Contributions may remain viewable in cached and archived pages. Proper access and use of information provided on the Services, including User Contributions, is governed by our Terms of Service. 

Data Security

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. All information you provide to us is stored on our secure servers behind firewalls. 

The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Services, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. You must be careful about giving out information in public areas of the Service like message boards. The information you share in public areas may be viewed by any user of the Service.

It is possible that a data breach can occur and information you share in a private area becomes public. TrueMedia cannot be held at fault if this information becomes public. 

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Service. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Service.

Changes to Our Privacy Policy

It is our policy to post any changes we make to our privacy policy on this page with a notice that the privacy policy has been updated on the Service home page. If we make material changes to how we treat our users’ personal information, we will notify you by email to the primary email address specified in your account. The date the privacy policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Service and this privacy policy to check for any changes.

Contact Information

To ask questions or comment about this privacy policy and our privacy practices, contact us at: truemedia@georgetown.edu.

Geographic Restrictions

The owner of the Service is based in Washington, DC in the United States. We provide this Service for use only by persons located in the United States. We make no claims that the Service or any of its content is accessible or appropriate outside of the United States. Access to the Service may not be legal by certain persons or in certain countries. If you access the Service from outside the United States, you do so on your own initiative.